How Amazon Improve Its Conversion Rate with KOL?

Influencer Marketing is getting more and more attention, but the conversion rate it generates is still a question for many marketers, so IntroMoment is sharing some real-life figures on how Influencer Marketing is being used on Amazon. Jumpshot, Inc. analyzed over 1,000 YouTube channels that were marketed for Amazon in 2018. In total, the channels’ 2.9 billion views drove 80 million page views directly to Amazon’s website, with a conversion rate of approximately 2.7%. The top 8 channels alone generated 8.6 million page views, with a conversion rate of 5.7%. Many marketers may still be satisfied with traditional YouTube In-Stream ads because their analytics tools are more objective in calculating conversion rates and other performance. However, its conversion rate is often 0.5%, which is a disadvantage. Should we sacrifice the actual conversion rate for convenience? Or should they be boldly marketing to the net to win higher conversion rates? It’s worthwhile for marketers to think about which strategy is the most effective way to use their budget. In the next article, we will explain how to calculate the objective results of KOL Marketing.