More and more people are using tools such as Adblock software and Brave browser to block traditional ad formats such as Banner, Pop-Up, Crazy Ad, etc. Even YouTube has launched its official Premium Program to label it “Ad-Block” and the more willing viewers are no longer seeing In-Stream ads. Even YouTube has launched its official Premium program as “Ad-Block”, so more willing viewers will no longer see In-Stream ads, and by 2020, Ad-Block will be the biggest trend on the web. Want to break through ad blocking? Yes, you can, by stepping outside of the technical ad format and making your ads “un-advertised”. By incorporating brand and product information into the original content that your audience wants to see, you can successfully get past the blocking and get “ads” into the house. The most direct way to do this, of course, is for brands to create their own content. Blendtec in the U.S. in the early years and Dee Dee in the recent past are both successful examples. By investing in creativity, exploring themes, and adjusting the angle of promotion, advertisements can be transformed into on-demand entertainment programs. Indirectly, we can use YouTuber’s original content to market our brand. If you produce your own content for a long period of time, you are bound to encounter bottlenecks in creativity and channel growth. On the other hand, YouTubers have a lot of creativity and are able to push the boundaries of what’s possible online. Brands can also be flexible in adjusting their angles and choosing the right YouTuber original content for their ride. YouTuber advertising and YouTuber programming can be integrated into one place!